International Journal of Marketing Theory (IJMT) is an academic and professional peer-reviewed international journal covering the broad area of marketing issues & operations, as well as, trade policies, rules, trade-related agencies & organizations.
The objective of IJMT is to bring together and share marketing and trade interests from different disciplines around the world. The Journal aims to establish and promote effective communication channels between business managers, academic and research institutions with trade scholars, government institutions and domestic/international trade agencies & organizations.
International Journal of Marketing Theory publishes empirical, conceptual and applied research papers, case studies, technical reports, comments and book reviews, dealing with current practices, future prospects, development and trends in the field of marketing science, trade policies, rules, trade-related agencies and organizations.
Subject Coverage (but not exhaustive)
Marketing (all topics & operations), Marketing Research, Consumer Behavior, Corporate Culture, Internet Marketing and Technology, Production Systems, Services Concepts and Management, E-Services, Customer Relationship Management, Warehouse and Distribution, Logistics, Quality Systems and Processes, Marketing Education, Marketing Information Technology, E-Commerce/E-Trade Practices and Applications, Mobile Marketing Services.
Strategic Alliances, Political Marketing and Public Affairs Management, Government Trade Regulation, Industrial Organization, Business and Trade Law, Trade, Environmental Business, Entrepreneurship, Ethics, Movement of Goods and Services Service Project and Quality Management.
Trade Policy, Trade Agencies, Trade Organizations and Institutions, Trade Government Practices, Competition and Trade Relationship, Institutional Structure, Trade Environment, Trading Rules and Agreements
All papers are double refereed to ensure the Journal’s validity and relevance. Submitted papers should not have been previously published nor be currently under consideration for publication in other Journals.
Disclaimer
This publication contains information obtained from authentic and highly regarded sources. Reasonable effort has been made to publish reliable data and information, but the author and the publisher cannot assume responsibility for the validity of all materials or for the consequences of the use.
All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted, in any form, or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission, in writing, from the publisher or the author.
